The Future of the Responsible Company by Vincent Stanley takes a look at what has been learned from Patagonia’s First 50 years. Not only those the book discuss the history of Patagonia, but it also discusses the pivots to meet the company values and its responsibility to Earth.
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The Future of the Responsible Company
Vincent Stanley, Patagonia’s Director of Philosophy, with Yvon Chouinard, founder and former owner of Patagonia, draws on 50 years of experience at Patagonia to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos.
Patagonia over and over throughout the years has been recognized as much for its ground-breaking environmental, and social practices as for the quality of its clothes.
In 2022, the Chouinard family gave their company away, converting ownership to a simple structure of trusts and non-profits, so that all the profits from the company can be used to protect our home planet and work to reverse climate chaos. In this exceptionally frank account, Stanley with Chouinard recounts how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately challenge other companies, as big as Wal-Mart and as small as your local corner bakery, to do the same.
Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet.
CuratingEdits “The Future of the Responsible Company” Book Review
When I came across The Future of the Responsible Company book, curiosity got the better of me. Being aware of the brand is one thing, but I didn’t know much else about the company. That was until I saw the headlines back in 2022, on how the Patagonia founder gave away the company to fight climate change. You can read about it in this New York Times post. That fueled my interest in and support of the company, and finding that this book was available I jumped at the opportunity to read it.
The book was fantastic, it was a deep dive into the history, values, and valid reasoning with facts on why they make the choices they have from its inception. The Future of the Responsible Company is not all about the good things Patagonia has done, it also revisits changes they have made to align and re-align when other parties they work with weren’t on the same page Patagonia was on.
It discusses every aspect from all levels of the company, and the BONUS of this book is the checklists provided so that you can implement positive changes within your own company. Whether you’re an owner, stakeholder, managerial, or entry-level the guides will encourage and support you in the process of implementation of awareness to make positive and sustainable changes for the future.
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